Digital Creative Marketing

I am a dynamic digital marketing specialist with over four years of experience. I have a degree in Advertising and Digital Cinema Production. I specialize in driving growth and brand awareness through digital marketing strategies. My experience includes managing creative direction, influencer marketing, production, email campaigns, content creation, social media, and e-commerce. I am passionate about blending creativity with analytics, I love helping brands stand out in today’s digital world.

My diverse skill set stems from my past experiences,
where I wore multiple hats and gained a deep
understanding of different aspects of the brand.

This allowed me to execute creative ideas with a
strategic approach, ensuring that every initiative
aligned with the brand's goals and vision.

My Skills

Skills

  • E-commerce Management

  • Brand & Content Strategy

  • Email & SMS Marketing

  • Creative Direction

  • Search Engine Optimization

  • Influencer Marketing

  • Graphic Design

  • Social Ads Management

  • Budget Management

  • Copywriting

  • Linesheet Creation

  • Customer Segmentation

  • Sales & Loyalty Programs

  • Team Management

  • Photography & Videography

  • Contract Negotiation

  • Affiliate Marketing

  • Market Research & Trend Analysis

  • Campaign Management

  • Performance Tracking & Analytics

Platforms

  • Klaviyo

  • Instagram

  • Mailchimp

  • Adobe Creative Suite

  • Shopify

  • Facebook

  • Later

  • Omnisend

  • Google Ads

  • Hootsuite

  • Pinterest

  • Attentive

  • Grin

  • Facebook

  • LTK

  • Faire

  • NuOrder

  • Capture One

  • Tik Tok

Creative Direction

I led creative direction and production for these campaigns, collaborating with teams to define concepts and styles, managing
casting, location, and talent coordination, negotiating budgets, and overseeing content creation to align with the brand's vision.

Unpublished SS’25

Naked Zebra SS’23

1250’C SS’23

I keep up with social media trends and draw inspiration from various sources to enhance my content strategy. I develop content calendars, create platform-specific strategies, and design posts, stories, and videos using Adobe Creative Suite and Canva, scheduling them with Later.

I collaborate with influencers, engage with followers, and analyze performance data to refine strategies and optimize engagement.

Social Media

I developed content ideas aligned with brand goals, creating mood boards and content calendars while considering seasonal campaigns, product launches, and promotional events. I collaborated closely with cross-functional teams, including sales, design, and warehouse, to ensure seamless execution. While I can independently capture and edit content, I’ve also worked with talented photographers and videographers to bring the vision to life.

Content Creation

Unpublished 2024

Unpublished 2024

Unpublished 2024

L’atiste 2021

Unpublished 2024

Unpublished 2024

E-commerce Photo w/ photographer

BTS by me

Product Photography w/ photographer

Social Shoot by me

Product Photography w/ photographer

Rebranding

When I joined Unpublished, they were rebranding their denim line for Instagram. I learned the new brand identity and found ways to improve their Instagram. I created content that fit the new brand, like in-house photos, behind-the-scenes videos, and worked with influencers to boost engagement.

Unpublished

Unpublished

Graphic Design

I designed promotional materials, paid ads, linesheets, banners, email marketing assets, and social media content by using Adobe Creative Suite and Canva. I ensured all graphics were visually compelling and aligned with brand guidelines to support marketing objectives.

Unpublished 2024

Naked Zebra 2022

Unpublished 2024

L’atiste 2021

Unpublished 2023

Naked Zebra 2022

Naked Zebra 2022

Naked Zebra 2023

WhatsApp Promo

Instagram Post

Lost April 2023

Unpublished 2024

Naked Zebra 2022

Unpublished 2023

Unpublished 2024

Naked Zebra 2022

BTS by me

Campaign Video w/ videographer

In-House Content w/ videographer

In-House Content by me

Unpublished 2023

Lost April 2023

Naked Zebra 2022

Before

After

E-mail Marketing

Sale Event

Instagram Story

Instagram Story

E-mail Marketing

Paid Ad

I researched market trends and monitored competitors to shape our marketing plans. I worked with teams to align efforts with product launches, campaigns, and events. I managed marketing campaigns across social media, email, influencers, and paid ads, tracking performance and adjusting as needed while managing budgets for cost-effective execution.

Marketing

I created paid ad strategies that aligned with our marketing goals, targeting the right audiences and selecting the most effective platforms. I designed ad creatives and wrote copy that connected with the audience. I managed ad budgets to make sure we got the best results and tracked performance using analytics tools to spot trends and improve campaigns

Paid Ads

Unpublished 2023

Unpublished 2023

Lost April 2023

Influencer Marketing

I developed influencer marketing strategies and reached out to influencers who aligned with the brand's values and target audience. I coordinated with influencers on creative briefs, outlining our goals and deliverables. I created personalized line sheets for gifting and packed PR packages. Post-campaign, I tracked and analyzed the performance of influencer content, measuring key metrics to assess impact. Building strong, trust-based relationships with influencers was a priority, ensuring open communication and mutual understanding. This approach was key to executing seamless campaigns and fostering long-term partnerships.

I ran weekly email and SMS campaigns using Klaviyo, Mailchimp, and Attentive. I designed emails, segmented lists, set up automations, tested, and tracked results to improve performance, boosting customer acquisition and retention.

E-Mail & SMS Marketing

Shopify

I managed the Shopify store, ensuring product listings, banners, and lookbooks were always up to date. I optimized descriptions, images, and listings for better search visibility and user experience. I ran promotional strategies, including sales and giveaways, to drive sales and tracked performance. I also collaborated with developers to enhance site functionality and improve the shopping experience.

Unpublished Lookbook Page

I updated our lookbook seasonally, curating and editing the content to highlight the latest trends and collections. The lookbook served as a visual shopping guide, offering a curated selection of. styles that helped users visualize how to wear our products. This encouraged them to explore new arrivals and shop directly from the featured looks.

Unpublished Community Page

To enhance user engagement and drive longer site visits, I proposed implementing a community page featuring content from our influencers, allowing users. to shop directly from the featured looks. I coordinated with a freelance developer to manage the technical implementation, ensuring seamless navigation and. an optimized user experience.

More of my work